A dual-user digital fitness platform where instructors earn from their content and students find workouts they actually stick with.
AI Summary
The Brief
Resonary built Wimy from scratch for two different groups. Instructors needed a reliable way to earn from the content they already made, while students needed an easy way to find and follow those instructors. The product had to make sense immediately for both groups. I structured the roadmap around the highest-risk decisions first—two-sided onboarding, discovery, monetization, and payments—and tracked milestones through design and delivery.
Wimy platform overview: instructor dashboard and student discovery feed
Context
Fitness platforms usually pick a side. They're either a content marketplace or a subscription service. Wimy needed to be both. Instructors had no real path to earn from their content, and students ran into the same cluttered, overwhelming discovery experience that makes most fitness apps feel like a chore before you even hit play.
Payment flows were confusing. Users couldn't tell what was free, what required a subscription, or who they were actually paying. That confusion was hurting conversion on both sides and making it hard to stand out from bigger, better-funded competitors.
System Design
The platform was built around a watch-time earnings model. Instead of flat subscriptions, instructors got paid based on how much their content was actually watched. The value exchange was transparent and fair. Instructors could see what was resonating. Students knew exactly where their money was going.
Onboarding was rebuilt from scratch to get users to their first workout in under two minutes. Search and navigation got a full rethink so good content was actually easy to find. The end result felt genuinely different from the fitness apps most people had already quit.
Step 01
Stakeholder sessions with the Resonary team to define MVP scope and pin down what success looked like for both user types. Mapped competitor platforms to find the gaps Wimy could actually win on. Built user personas and journey maps for instructors and students, then turned the highest-risk assumptions into a prioritized MVP roadmap.
Step 02
Developed the product architecture, core flows, and lo-fi wireframes for both user groups. The prototypes went through several rounds of review with the team before anything moved forward. The goal was to make sure the navigation logic held up for both audiences before any visual design came near it.
Step 03
Hi-Fi mockups built in Figma, mobile-first throughout. User testing found real problems in the payment flow and onboarding that never showed up in the wireframes. Fixed those before handoff. Final specs delivered to developers with annotated component docs and a shared design system.
Step 04
Coordinated the full developer handoff and stayed close during the build to catch anything that diverged from the specs. Put together a marketing strategy and ad creative for launch, then used post-launch behavior and testing to shape the next UI roadmap.
Process Evidence
Interviews, journey mapping, and a shared roadmap kept the two-sided product grounded in user needs and aligned through delivery.
From first impression through account creation and first use.
Pushes, pulls, habits, and anxieties from instructor research.
Backlog, approvals, design stages, bugs, and handoff status.
Wimy launched on schedule and started pulling in users from both sides.
The watch-time earnings model resonated with instructors who'd been
burned by flat-fee platforms before. Having pay tied to actual
consumption felt fair in a way other platforms hadn't managed. Early
adoption on the student side came in strong, with onboarding numbers
running ahead of the initial targets.
Post-launch testing gave us enough to go on for a UI overhaul, which
is currently underway. The foundation is solid. The platform is live,
growing, and getting better with each round of changes.
